Checkpoint one

Checkpoint One Assignments (10 points total / 2 points each)

Each of the four items below will be graded according to the following scale.

  • 2 points: 🔥 1
  • 1.8 points: 👏 2
  • 1.6 points: 👍 3
  • 1.4 points: 😐 4
  • 1 point:🤦‍♂️ / 🤦‍♀️ 5
  • 0 points: 👻 6

0. Presentation

  • 3-5 minutes long
  • Each team member must present something
  • Focused on providing a concise summary / presentation of each of the other three items below
  • You should show off your alpha in working form
  • You may use slides if you wish, but they’re not required
  • While perfection isn’t the goal here, you should be clearly rehearsed

1. Alpha

  • Make something—anything—work on the platform you’re developing for— HoloLens, iPhone, Echo Show, web, etc.
  • We’re looking for proof that you can make stuff work with the platform you’ve been assigned
  • Your alpha will be evaluated during your presentation; no other submission is necessary

2. Exploratory Research

  • A comprehensive presentation of your group’s learning for this project so far
  • It should be 2 things: 1) a primer (introductory reader) about your client/tech and 2) a glimpse into the sources that have informed your thinking about your project
  • For 2) above, specifically consider what has informed your thinking or approach with your tech; have you looked at other products? What did you like? Where do you want to improve? Inspiration? Etc?
  • For all of this, be sure to cite sources with links and to set off direct quotes with quotation marks
  • Your doc should be relatively polished in terms of grammar, formatting, etc.
  • Submit your project plan as a single PDF (one per group, not per student) in this Google Drive Folder

3. Project Plan

  • Whatever type of document works best for you is great here—Google/Word doc, slides, whatever
  • Might be helpful to start with all your final deliverables and work backwards step by step for each one
  • We’re looking for evidence that you’ve thought critically about each step of each process
  • Think about what your greatest challenges / largest potential roadblocks will be and how you’ll be starting work immediately to tackle them.
  • Consider reach / main / safety goals: what happens if everything goes better than expected, where you think you’ll land, and your minimum deliverable if everything hits the fan.
  • It’d probably be a great idea to note that each of you has put all of these tasks into your calendar / task management system of choice
  • Submit your project plan as a PDF in this Google Drive Folder


  • You’ll write a one-page press release and an accompanying FAQ written to be shared a bit after the successful release of your (future) final product.
  • For the press release, write “an internal press release announcing [your] finished product… ‘centered around the customer problem, how current solutions (internal or external) fail[ed], and how the new product [blew] away existing solutions.'”
  • The following outline might help:
    • Heading — Name the product in a way the reader (i.e. your target customers) will understand.
    • Sub-Heading — Describe who the market for the product is and what benefit they get. One sentence only underneath the title.
    • Summary — Give a summary of the product and the benefit. Assume the reader will not read anything else so make this paragraph good.
    • Problem — Describe the problem your product solves.
    • Solution — Describe how your product elegantly solves the problem.
    • Quote from You — A quote from a spokesperson in your company.
    • How to Get Started — Describe how easy it is to get started.
    • Customer Quote — Provide a quote from a hypothetical customer that describes how they experienced the benefit.
    • Closing and Call to Action — Wrap it up and give pointers where the reader should go next.
  • Other guidelines: be concise and avoid jargon.
  • For the FAQs, aim for two or more pages of “frequently asked questions that customers can be anticipated to have about the offering, and their straightforward answers.”
  • Read more about Amazon’s PR/FAQs here, here, and here (quotes above sourced from these articles).
  • Submit your project plan as a PDF in this Google Drive Folder

  1. Killed it / crushed it / etc. Truly exceptional work. Exceeded expectations.

  2. Solid work! You did a good job and should feel good.

  3. Not bad. A bit rough / weak in some key areas, but all the essentials are there.

  4. Not so hot. You turned it something resembling the assignment, but you should be worried.

  5. Oof. You did…something. But barely.

  6. You didn’t turn in anything at all. Do better.